1. Insisting that other people “like” your page
It’s find to send someone a message to say that you like what their brand is about and you’d love for them to check out your page, too. However, if the message is more abrasive, along the lines of, “I’ve liked your page, now it’s your turn!” or even more straightforward, odds are that that person will definitely not look at your page at all.
2. Being secretive when it comes to what you actually do.
Whether you offer online marketing services or you make clothing from organic materials, be upfront about it. People shouldn’t have to dig to find out what you offer. If you’re using your Facebook page for your business, then give your customers what they want!
3. Making yourself look super desperate. Or any level of desperate, for that matter
Nobody likes desperation. This is true in real life and it’s true online, too. Don’t threaten to remove people if they don’t engage with your content. Don’t tell others that you don’t have enough followers.
4. Posting random nonsense instead of valuable content
Everything you post should be valuable. The best part about Facebook is that you don’t have to post constantly, like you do on Twitter. One post a day and as few as four posts per week can make an impact. It shouldn’t be hard to find four valuable tidbits of information every week to share with your audience.
5. Complaining or being rude.
Complaining constantly or being rude to your customers is the meaner big brother of being desperate online. Nobody likes somebody desperate, but people absolutely abhor nasty business owners. Since your customers don’t have to give you their money, why would you ensure that they go right to your competitors? Unless you’re selling something that they 100% cannot live without, and you’re the only seller with that item, you’re going to have trouble keeping any customers on board.
6. Making spelling, grammar and punctuation mistakes
Whether you’re honestly a bad speller or you’re just not paying close enough attention, there’s nothing professional about poor writing. If you can’t seem to keep your posts error-free, consider hiring a writer to help you with your social media.
7. Posting low-quality photos
Whether your image is blurry, poorly lit or unrelated to your content, bad photos don’t belong on Facebook, or on any social media platform, for that matter. Your photos are incredibly important. Showing great ones can seriously boost your brand. On the other hand, showing poor images can really hinder it. You may notice that the reach of your posts is dropping. It’s getting harder and harder to engage your audience. Avoiding these mistakes will help your posts to get seen and shared.