So, you made yourself a fancy website and you are proud of it. Finally, you can take some rest and enjoy the fruits of your labor. Don’t be fooled, the story doesn’t end here. The website is not a thing carved in stone, and it needs regular maintenance.
In order to keep your website in perfect order, you will have to know a couple of things about SEO. SEO or search engine optimization includes different actions that help your website to function properly. That’s why it is important to understand some of the main principles of SEO.
1. Proper URL is essential
Of course, before you shoot your website into the internet orbit, you need to have a right URL. URLs can be bought, and they are the first thing that both people and Google will see. Google will use this information to rank your website. You need to get clean URLs. What does that mean? It means that you should keep it as simple as possible. Don’t add any special characters. Don’t include hashbangs. You want your visitors to find you fast and to remember your address.
2. Titles and descriptions
It is very important to add a title and description for every page on your website. This is pure common sense. You need them so your visitors could understand what are you offering. They are also required so the people could easily navigate through your website. However, there’s one more thing. Titles and descriptions are used by Google, too. Google algorithm uses them to rate your website and to actually understand what is it about.
3. Use anchor text wisely
What is an anchor text? Anchor text is actually a link that you place somewhere on your website, and visitors can click it to go to other pages. These pages are, of course, connected with your website in some way. Any good seo agency will recommend that you use them in a smart way, don’t overcrowd your website with anchors. That irritates the visitors.
4. Make a connection with your social media profiles
Another thing that you might forget when it comes to website creation, is to connect it with you social media profiles. Be sure to include social media links in your website. This makes it easier for visitors to share the content of your website on their social media profiles. It is also a great way to make some cheap advertisement. These icons will allow your business to expand because the users will tell their friends, and they will tell their friends … You get the picture.
5. Research your audience
We are all different, and we all seek different content. That’s why you need to know who are the people you want to offer your content to. When you find out, it will be a lot easier to create unique and creative content. There are many methods that can help you to learn more about your target audience. You can make a comment section for your website, which is a great way to learn about people’s opinion. Interviews and surveys are also a good idea, and, of course, social network study.
6. Alt text
SEO is very important nowadays, and you can understand this statement by just looking at the images the way Google looks at it. The search engine cannot understand the image, so each image has an alt text that describes it. A perfect description says what’s actually on the picture. Don’t forget to include some keyword and the name of your company, too.
The bottom line
SEO is very important in today’s business world. Just look around you, everyone you know has something to do with SEO. So, why stay behind? Check the tips I’ve given you in this article and you will surely understand the benefits of SEO.